Social Leadership

Adopting the Dora neighborhood in Netanya
In 2010 Matrix had adopted the Dora neighborhood in Netanya with the Zionut 2000 Company.
One of the principles Matrix acted on was to produce  programs that will "teach fishing" and not only "bring fish" to the neighborhood. Matrix had worked to integrate additional values in teaching how to fish out of a deep and long-term commitment. The program had several action channels:
  • Culture – a unique program for knowing the State of Israel and its culture for grades 1-6.
  • Child care – activities in the local child care facility, which works until 6 M, and combines monthly birthday celebrations and activities with the parents.
  • Freedom of choice – a program to encourage excellence among teens in grades 12-14, which was built and operates by Matrix managers. The program emphasizes the ability to make dreams come true, encouraging motivation and the personal responsibility required for this purpose.
  • Family activities for the people of Dora given by the Matrix employees in cooperation with the Paamonim Association in order to help families reach financial balance.
  • Recruitment for different causes – in Passover 2010 the employees and managers of Matrix gathered to collect, package and distribute food for the families of Dora neighborhood. The products were donated by the company and its employees, and the packaging, collection and distribution were done by the employees and managers of the company with residents and activists of Dora neighborhood.

Young Business Leadership

​In 2003 Matrix had initiated through the Israel Management Center (IMC) subsidiary a social startup program, in order to encourage a culture of excellence and leadership among Israeli youth, and to nurture leaders and managers with social responsibility and an ethical sense of management.
Within the program teens learn how to perform market research, analysis of company business activity and to deal with building business programs. When the program ends, the graduates receive support from the community with scholarships for their training and give the investment back to the community through their integration in key positions and taking on social and social-aimed business initiatives.
Throughout July 2011, Nordia held a summer camp on business entrepreneurship. Leading organizations in the market, such as Coca Cola, Shikun & Binui, Gadot Group, The Israel Electric Corporation, Netafim, Strauss, HP Indigo, Ernst & Young, Matrix and many others have taken part in the camp and presented current business dilemmas to the 200 teens who were asked to find solutions.
The program now works in 15 cities with 16-18 year-old teens.