User eXperience Center of Excellence

The User eXperience (UX) center of excellence specializes in providing solutions for designing and characterizing the user interface within all the leading environments (Windows, Web, OSX and Mobile)

​The center specializes in implementing UCD (user centered design) methodology, which is tailored to the needs, goals and targets of the user in order to let him enjoy efficient work, high benefits and a sense of fulfillment from using the system.

The center of excellence includes Interfaces characterization specialists, designers and Client-side programmers and also human engineering specialists, who can provide a general answer to the designing and characterizing of the interface and work environments throughout the stages of development.​

Solutions that Customers Love

Accessibility

The center makes websites accessible, by law, to disabled communities. The center designs according to the W3C international standards with an understanding of the meaningfulness and significance of the issue. The website receives an accessibility label.

Branding digital identity

Creating online business branding, which includes creating an organizational identity, a design language, websites and main sites, landing pages, banners, presence in social networks, design and developing presentations.

Branding completing print

Creating office paper, logo, presentations and brochures.

Characterization, planning and designing command and control posts

A combination of experts in design and user interfaces that customize the systems and screens to the needs of the users, alongside engineers who specialize in human engineering and handle the work environment, adjusting the posts and designing them.

CRM systems reclamation

usability tests and re- characterization for achieving measurable goals (shortening conversation time, elevating the percentage of applications that result in an interaction etc)

Services

​UX services from top to bottom

  • Improving systems according to empirical measures
  • Characterizing and designing the user experience (for websites, intra-organizational systems, portals, intranet systems, CRM, ERP, mobile applications, etc. all with the leading platforms).
  • Functional, aesthetic and innovative interface design according to the customer brand values.
  • Building a prototype.
  • Testing usability and accessibility for systems and websites.
  • Training and workshops on design, usability and accessibility.
  • Converting websites.

Added value services

The center provides added value services like research on users and competitors, testing for usability and accessibility, developing logic standards, concept and graphic guidelines, characterizing a detailed operational concept and screens, implementation and realization in different languages – Flash, WPF, CSS, HTML, JQUERY, Java Script, and Silverlight.

Selected tools and infrastructures

​The center has experience and skills in designing and characterizing all the leading tools and environments.

Methodology

​The center services are based on proven methodologies, which include:

  • Learning the system – analyzing gaps, demands and needs
  • Research and analysis of users/target audience
  • Characterizing the user interface concept, architecture and system operation and navigation logic
  • Constructing graphic concept and building graphic layout
  • Characterizing and designing the screens
  • Planning the symbols
  • HRS document – includes the descriptions of screens and their functionality
  • Assistance to the development team

Points of interest

  • Matrix Digital and multi-channels – two Matrix themes, which include the UX field and complete many other fields.
  • Ruleri strategy and measurement – Ruleri is a service used to measure effectiveness of the organization’s multi-channel activity (internet, mobile, mailings, social networks, etc.) and to building a strategy for the organization’s internet and multi-channel activity.

Selected Projects

​One of the largest health service companies in Israel – characterizing the user interface, diversified internal systems and designing the company’s website.

One of the leading banks in Israel – designing and characterizing the mobile activities application.

Defense formation – airborne command and control system for the defense industry and the air force, a system of analysis and performance testing according to international mobile phone regulations. Also, the work screens for the Arrow and Iron Dome systems, a control system and navigation for a robotic vehicle and entrance control systems.