Mobile Center of Excellence

Solutions that Customers Love

• ​Exposing a banking operations website
• Solution for field workers
• Self-service for customers
• Mobile marketing solutions
• MMIS – an advanced central platform by Matrix for development, management and maintenance of the organization’s mobile channel, which support applications for both field workers and customers.
  
  The platform’s main strength is in giving the organization full support for the three sub-mobile channels for a single development effort: messages (SMS and MMS), mobile sites and applications that are adapted to all the phone devices in the market. ITrix – an advanced platform for the development of iPad applications.
• CallDinator – automatic communication and call coordination between the customers and the call center.
• Cash2Go – a unique solution by Matrix for mobile payments while dealing with different payment means.

Services

• Exposing core systems to cellular phones
• Developing designated applications – windows, J2Me, Brew,Symbian, iPhone, Blackberry, Mobile
• Developing WAP websites adapted to over 300 cellular devices
• Developing systems for field representatives with connections to ERP and CRM systems
• iPad applications
• Business and technological research and consultation for the mobile environment
• Assistance with creating the organization’s mobile strategy
• Mobile solutions with a unique level of security
• Simulations, POC (proof of concept) or POT (proof of technology) at the Matrix mobile lab, where over 300 types of devices can be tested

Methodology

HTML 5.0, Application or hybrid?

The Matrix methodology will assist in choosing the right technology for a variety of devices, while dealing with issues of multiple devices, best user experience on the device, application performance and sensitivity for communication breaks.

How to turn your customer mobile solution into a business catalyst?

The Matrix methodology helps characterize and define the right applications in the right amount for the mobile, for the way the mobile application creates action and an opportunity to make just in context connection with the customer.

How to connect a field worker with the business goals?

Matrix helps with defining processes and tools for different field workers, which allow them to connect with business goals and perform, in addition to their jobs, data improvement, sales, customer service, information loading or any other task that improves the organization’s performance.

What function does the mobile channel have over the multi-channel perception of the organization?

How can its business contribution be maximized while maintaining the three C principles: Choice, Consistency and Continuity?

Points of interest

• The mobile testing lab within Matrix's Testing and Quality Assurance service deals with the unique challenges of mobile testing.
• The User eXperience center of excellence has unique experience for designing mobile user interfaces and in dealing with the unique challenges of screen sizes and the differences between end users.
• The Mobile center of excellence is a central part of the multi-channel perception, mobile solutions for field workers who are integrated with the Matrix CRM systems and mobile customer solutions drive into action in all other channels – on the internet, at the branch or at the call center.