Technology evangelist with a reputation of a guru in the market. Leads Matrix's business oriented technology strategy. Involved in state of the art technology projects with her team and a network of experts at Matrix.

Served in the IDF’s Central Unit for Data Processing. Served in a series of managerial and professional positions at Bashan Systems, including as manager of the Solution Architects group and manager of the IGT (Internet and groupware technologies) area. Holds a BSc degree cum laude in Mathematics and Computer Science from Bar Ilan University.

Served in senior positions in the area of marketing, strategy, and business development. Among others, she was Digital Equipment consultant for marketing and channels, established the area of value added distribution channels in Digital Equipment Corporation, created the specialization and knowledge centers, and managed activities involving startup funding and management. Established and managed the business partners division at New Applicom Software Products, and served as the Alliance Director at Matrix. Responsible for marketing strategy, PR, investor relationship communications, relations with analysts, consulting companies, and for Matrix strategic alliances with IBM, Microsoft, HP, Oracle, and others.

Holds a degree in Business Administration and Economics from the Hebrew University.

Responsible for budget management, purchasing, contracts, internal computerization, the automobile fleet and logistics. Previously served in a range of financial positions at Bashan Systems and Matrix. Graduate of the Bank Hapoalim management training track.

Holds a BA in Economics and an MBA in Business Administration, cum laude, from the Hebrew University.

Ofer served in MAMRAM (IDF central computing facility) from 1974-1980 as programmer / analyst. Joined ATL (TEKEM) in 1980 and served in various managing positions, both in Israel and the USA.

In 1992 joined Applicom (the Formula group), where he developed and managed the consulting services division, and from January 2000 – Managing Director of New Applicom System Development and Integration Ltd. (of the New Applicom group) until it merged with Matrix.

Holds a BA degree in Economics and Computer Science.

Dalia Robinson has extensive experience in the management of  business that provides services for information systems. Dalia is experienced in the management of large and complex projects, with specialization in baking applications. Ms. Robinson joined Matrix after 17 years with SPL Software. In her last function at SPL, as Senior VP, she managed the Long-Term Savings Division, and prior to that the Solutions Division. Previously, Ms. Robinson served as Director of the Projects Division, as General Manager of SPL WG Consulting, as Director of the Public/Government Sector, as Director of Project Sales, and as a Senior Project Manager. Until 1990 she served as Senior Project Manager in the Canadian bank CIBC and as a Team Leader and Senior Systems Analyst at the Bank of Nova Scotia. Prior to that, she worked at the Mizrahi (Mahish) Bank. She served in the IDF’s Manpower Computing Center.

Ms. Robinson holds a BA magna cum laude in Computer Science and Philosophy from Bar-Ilan University. She also completed cum laude design and programming courses offered by the Central Unit for Data Processing of the IDF.

Developed the computing component of the salary system for Hilan. Managed the application generation and database area of TAKAM. In 1987 joined Formula and co-founded Formula Computing Technologies, helping FCT go public. Served as a General Manager of New Applicom CRM when it merged with Matrix. Holds a BA degree in Mathematics and Computers and an MA degree in Computers from Bar Ilan University.

Serves as Co-Director and Co-Chief Executive Officer of Talpiot, the offshore outsourcing division of Matrix, and of John Bryce Training - the Matrix training division. As Co-CEO of John Bryce and Talpiot since their inception, he has taken primarily responsibility for marketing and sales. Under his leadership, John Bryce Training has become the largest technology training center in Israel, with branches in Israel and overseas. It is recognized as the leading technology training center in Israel and is known worldwide as a pioneer in training methodologies and e-learning technologies. Under his leadership, Talpiot has grown in a few years to become a major development center employing hundreds of developers and serving clients in Israel and the US in a wide range of technologies. Before joining Matrix, he served as Chief Instructor in the IDF’s computer center. Holds degrees in Computers and Political Science from Bar Ilan University.

Served as Deputy General Manager (Marketing and Sales) at Bashan Systems at the time it was acquired by Matrix. Previously she served as manager of software sales at A.B.Greenbegr Engineers and at Orek – the Zahav Network. Holds a BA degree in Economics and Hebrew Language from Haifa University.